Los Angeles

Peak of Summer Tomato Festival at the Hollywood Farmers’ Market

hollywood.jpgOur friends at the Hollywood Farmers’ Market have alerted us that they will host their annual Peak of Summer Tomato Festival on August 20, 2006 during the normal market hours (8:00am-1:00pm). This annual event, featured in 2004 on PBS’ “Visiting with Huell Howser,” celebrates the plethora of tomatoes available during the summer season at the market. All events are free and open to the public.

The quintessential summertime fruit (or vegetable depending on your school of thought) in the market is the tomato. Available in a rainbow of colors far beyond the stereotypical red, the 30-plus varieties of tomatoes color the market with their pink, orange, yellow, green, purple and even black and white hues. Each summer, the market’s farmers grow old favorites and new varieties of tomatoes, each with their own unique flavor and texture. In 2006, customers can expect to see varieties including Cherokee, Jubilee, Evergreen, Early Girls, Better Boy, Gold Medal, Persimmon, Black Krim, Great White, White Beauty, Marianna’s Peace, Earl of Edgecombe, Pineapple, and Green Zebra.

As an educational opportunity for Hollywood Farmers’ Market customers, free samples of each of the tomato varieties will be available for sampling from 9:00am until noon. Evan Kleiman will demonstrate a delicious new way to cook with tomatoes from 10:00am until noon. Customers can enjoy free samples of fresh heirloom tomato juice from Chef E from 10:00am until noon. Dietitian Cindy Young of the Los Angeles County Department of Health “Ask the Dietitian” Program will also be on hand to prepare and sample a healthy tomato recipe from 9:00am until 11:00am. Recipes and information on the art of preserving and canning tomatoes will also be readily available.

The Hollywood Farmers’ Market is located at Ivar and Selma Avenues between Hollywood and Sunset Boulevards every Sunday from 8:00am until 1:00pm. Limited free parking is available at 1623 N. Vine Street in the Doolittle Theatre parking lot. Parking is also available at the Arclight/Cinerama Dome parking structure at Sunset & Ivar. First hour is free with market validation.

The Market is operated by Sustainable Economic Enterprises of Los Angeles (SEE-LA) as a nonprofit community activity.

For more information on heirloom tomatoes, their recent surge in popularity, and what makes an heirloom an heirloom, you might also enjoy this article on the San Francisco Gate.